For many years we offered paid SEO services with monthly subscriptions. We DO NOT do this anymore because the whole SEO field is unpredictable. For example, at one point we worked hard on a website (actually this one) to build hundreds of inbound links from other websites trying to improve our ranking. Guess what? Our rank went down.
We cannot guarantee to rank your site at the top of page one, or even on page one at all. You are probably aware, that any SEO marketer who guarantees you a rank is manipulating the truth.
There is however one way to absolutely guarantee a page one, or top spot ranking, and that is through the use of paid Google Ads. While we actually offer this service too, in terms of SEO, there are three big factors which we understand will help you rank better in the course of time.
It's all about empathy. You need to firstly put yourself in the shoes of the people at Google. Then once you are in thier shoes, you'll need to put yourself in the shoes of your clients.
If the Google search engine failed to provide accurate results, nobody would use it. Thier success depends on providing what they are looking for. As a result, Google have develped some methods to measure whether the traffic that goes to your site actually believes your site is the right answer to their query. They track the behaviour of visitors to your site through Google Analytics, and the Chrome browser also owned by Google. So what are the big factors that help determin rank?
The bounce rate is a measurement as a percentage of people who go to your website and then immediately leave again. They 'bounce.' Our goal for you is to get this bounce rate down under 40%. In other words 6 out of 10 people who land on your website or web pages are signalling to Google that this was a great match for their query. Google will receive the indication your website is a good match and will send more people your way.
The speed of a website is how fast a page loads. Users are impatient and often leave when a site doesn't load promptly. Our goal is to get your website loading quicker, and our ulimate goal (if you ask us) is to have your site load in 1 second or less. A fast site helps retain traffic, and is a signal to Google that your site is a good match.
The third factor is providing what your client actually is looking for so that they stay on your site and consume your content. The longer your users stay on your site, the greater the signal to Google that they have found what they wanted to find.
At the end of the day, Google apparently have over 100 ranking factors. While we don't know (nor does anyone) what most of them are, these three are clear points that can make a significant differnece for your web presence.